Getting Started | Three Online Marketing Tips – You can do yourself
Getting Started | Three Online Marketing Tips – You can do yourself
Many businesses are anxious to spread the word about their companies through the power of online marketing. While some projects using a professional web developer or SEO company is required as it can be extensive and also bring great results, but there are some things you can do on your own too. Here are three online marketing tips you can actually start utilizing right away that will help generate results.
1) Join a social media network. If you are not a part of Facebook or Twitter yet, you are missing out on a great opportunity to just share what you do with your friends and family, and their friends and other families. While a social media marketing campaign might include a comprehensive approach like building a fan page for your company, you personally can help to drive traffic to your business with your own page.
If you have been fearful of putting your information on one of these sites, know that there are many different privacy settings you can select to filter who gets to see what. Also, don’t worry that you are going to get addicted to these sites as many people claim. It only takes a few minutes each day to post a “status update” which might be a sale you are running or details about new merchandise. Once you become familiar with the social media platform, then you will really be able to see how powerful a full campaign can be for your business.
2) Surf the Internet. It sounds simple enough but it is actually something that many busy business owners fail to do. Perhaps you can get an associate to take on this task but either way, it is an important part of increasing your online presence.
Now by surfing the Internet, we don’t mean to spend hours at Hulu.com watching the latest episodes of your favorite prime time shows.
What we do mean is that you should visit the websites of trade organizations, forums, message boards, non-profit organizations, or groups that pertain to the business you do. When you visit these boards, you should be an active participant in the conversation and leave relevant and unique comments.
At the end of your comment, you are usually allowed to post a link back to your website. This is a very valuable link and even more valuable depending on what kind of site you are visiting. Search for quality sites to contribute to with your comments and your site traffic will definitely increase.
3) Write articles and submit them to article directories. Writing articles does not have to be complicated or cumbersome. You are an expert in your business already. What do you know? What questions do your customers want answered? Write it all down and format it into logical articles of about 400-500 words that answer those questions.
Post these to your website but also rewrite them and post them to various article directories with a link back to your site. Again, this link is valuable and serves as a portal for the reader of your article to visit your company’s page. Aim for at least one new article per day and your simple online marketing efforts will pay off.
